Thursday, November 29, 2007

Ad Diction: Universal Languages

Beer and Diamonds, Alcohol and Love.

I really love beer commercials. For the most part they're always really hilarious and don't require too much. And a lot of the times they're so funny because you recognize a part of yourself in them. Like in the new genius commercials from Bud Light "Dude." I'll admit that I've used Dude in almost all of these settings but it is so true and gets your point across (mainly about violating social norms or as an interjection used when you don't want to point out too explicitly what the offender has done, or something like that jazz) It's hilarious and brilliant and I love it

I could watch that like ten times in a row and I'm sure I'd still have this smile on my face

On the polar opposite from that is this commercial from, I guess, De Beers with their masterful slogan "A Diamond is Forever", and though I've never been that big a fan of diamonds, (sure I love shiny but they've caused way too much hurt to the people who actually mine them and are all controlled by these diamond cartels that control the release and supply to artificially inflate the price, leading to a Facebook group that I think I'm a member of "Diamonds Are A Greedy Pig's Best Friend")
I have to admit that this time of year I do enjoy the warm and fuzzy glow of their commercials, with snow and lights and love and happiness. Really makes me happy. Shut up, I'm allowed to be girly. Anyway here it is a commercial about he universal language of love (and/or shiny)



The song in this commercial I liked a lot and so I prepared myself for those grueling minutes of research to try to find out what it was. But luckily it didn't take nearly as long as I feared (thanks to Release the Stars)
It's by Landon Pigg and the song is "Falling in Love At A Coffee Shop." According to his website the song was released on the 19th of November (so it's hella new.)
Though I'm not crazy over his name the song is really beautiful and delicate and of course the feelings behind it are truly universal (unless you operate in a world where the language of "Dude" is a vernacular and not a lingua franca)

i think that possibly, maybe i’m falling for you
yes theres a chance that i’ve fallen quite hard over you.
i’ve seen the paths that your eyes wander down
i want to come to

i think that possibly, maybe i’m falling for you

no one understands me quite like you do
through all of the shadowy corners of me

i never knew just what it was about this old coffee shop
i love so much
all of the while i never knew
i never knew just what it was about this old coffee shop
i love so much
all of the while i never knew

i think that possibly, maybe i’m falling for you

yes theres a chance that i’ve fallen quite hard over you.
i’ve seen the waters that make your eyes shine
now i’m shining too

because oh because
i’ve fallen quite hard over over you

if i didn’t know you, i’d rather not know
if i couldn’t have you, i’d rather be alone

i never knew just what it was about this old coffee shop
i love so much
all of the while i never knew
i never knew just what it was about this old coffee shop
i love so much
all of the while, i never knew

all of the while , all of the while…


Landon Pigg- Falling in Love At A Coffee Shop [download]

warm.fuzzy.

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