Tuesday, February 19, 2008

Pepsi Goes Raw

I'm actually really curious and excited by this news because one of the main reasons I don't drink like soda is because I'm always trying to cut out high fructose corn syrup, which is so so hard because it is like in everything.
From the Mail
Pepsi Raw is said to be made from natural ingredients and contains no artificial preservatives, colours, flavourings or sweeteners.

Traditional Pepsi contains fructose corn syrup, sugar, artificial colourings, phosphoric acid, caffeine, citric acid and natural flavours.
In comparison, Pepsi Raw has only natural ingredients including apple extract, plain caramel colouring, coffee leaf, tantaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. It is paler in colour and less fizzy than other cola brands.

By replacing corn syrup with cane sugar, Pepsi claims it has managed to reduce the calorie content of a 300ml bottle, from around 126 calories per serving to around 117 calories.

Cutting the amount of sugar in the drink could also help prevent damage to teeth.

To begin with, Pepsi Raw will only be available in selected bars and clubs in seven cities - London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool, although a wider roll-out is expected later in the year.

Ah, another reason to want to be British! Though traveling I have noticed that like in other countries Coke is already made from like actual sugar. But how does it taste (the taste's the thing y'know) well according to this Times of London field piece either- the same, sweeter, "more rubbish" or like it has a bit of scotch in it.
Good to know. Let's work out the kinks over there first.

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